What clients (and peers) look for
Healed results, not fresh — ideally at the touch-up. A range of starting lips: pale, uneven, dark/neutralised, mature, previously tattooed. Consistent, un-retouched photography. A few before / immediately-after / healed triplets so viewers can calibrate. Natural results, not just the boldest ones.
Getting the shots when you are new
Model days at reduced or no cost in exchange for photo rights and a commitment to return for the touch-up and a healed photo. Prioritise diverse starting points over volume. Chase every model for the healed image even when they ghost — that is the shot that matters.
Presentation
A simple, fast website and one well-tended Instagram, both with the same handle; clear service and pricing info; genuine reviews; and no borrowed or stock 'results'. Watermark lightly. Never post another artist's work as your own — the community notices and it is reputational suicide.
