Topic

Building a PMU Business

Licences and permits, insurance, how to price lip blushing, building a portfolio, marketing on Instagram without over-promising, and turning first-timers into rebookings.

6 articles

Building a PMU Business Licences and Permits for PMU Artists Before taking a paying client you typically need some mix of: a body-art/tattoo practitioner licence, a bloodborne-pathogens certificate, a registered and inspected premises, and local business registration. The details are intensely local. December 20, 2024 · 6 min read

Building a PMU Business Insurance for Permanent Makeup At minimum, professional indemnity (treatment) and public liability cover, from an insurer that specifically names lip blushing / micropigmentation and matches your training. Product and premises cover are often added. December 17, 2024 · 5 min read

Building a PMU Business Pricing Lip Blushing Price the whole service — session plus touch-up plus overheads plus skill — not an hourly rate. Typical market prices run from a few hundred to over a thousand in major cities; racing to the bottom attracts the worst clients. December 14, 2024 · 5 min read

Building a PMU Business Building a Lip Blushing Portfolio A credible portfolio is healed photos, varied starting points, consistent shooting, and honest labelling. It is worth more than any certificate for winning clients — and takes deliberate effort to assemble. December 11, 2024 · 4 min read

Building a PMU Business Marketing Lip Blushing on Instagram Instagram is where lip-blushing clients look. Win them with honest healed results, healing education, visible hygiene and personality — not filtered 'fresh' photos, fake scarcity or medical over-claims. December 8, 2024 · 4 min read

Building a PMU Business Client Retention and Rebooking Lip blushing has a built-in repeat cycle — touch-up, then a boost every 1–2 years — plus brow and other PMU cross-sell. Retention comes from a great heal, proactive reminders and a frictionless rebook. December 5, 2024 · 4 min read

About this project

Lip Blushing Decoded is an independent, ad-supported encyclopedia of lip blushing and the wider craft of permanent makeup. It gathers, in plain language, what is actually known and practised: where cosmetic tattooing came from, how lip tissue and implanted pigment behave, how colour is chosen and corrected, how the procedure is performed and healed, how it is kept safe, and how the training, certification and licensing around it work.

It is written for three readers at once — the artist in training who wants the reasoning behind each step, the working practitioner who wants a reference to check against, and the prospective client who wants to know what they are signing up for.